Small Business Big Profits
Recession is a word that strikes fear into the heart of many small business owners and investors, and for good reason. Reports indicate that the number of failing small businesses drastically increased during the recent recession, and many are still in the process of recovering from insolvency due to the economic backlash. Although a recession certainly decreases the overall demand for products because consumers have less money to spend, there are certain companies in almost every industry that find a way to not only survive but thrive during these harsh financial times.
Creatively Outdo Competitors to Increase Profits
When people have less money to spend they tend to shop around with a lot more scrutiny, as they want to get the best value for their buck. Thus, it is absolutely imperative to set yourself apart from the pack by making your products/services as appealing and affordable as possible. Contrary to popular misconception, earning a higher profit per transaction is not always more beneficial, as the staff at Real Business Recovery point out – the company who is willing to take a lower profit is often rewarded with much higher conversion rates and a larger client base. But better than competing on price is to put your service in a class by itself so it is difficult to compare what you offer. One Taxi driver did it by offering passengers free coffee or a soft drink. He had a cooler and a large thermos. His cab was clean. He got a lot of repeat business and great tips.
Diversify Offerings to Increase Small Business Profits
Because the demand for each specific product/service decreases during a recession, it becomes essential to diversify your offerings in order to maximize the amount of income you’re able to generate from each client. In other words, your job as a business owner should be to make your offerings as comprehensive and all-inclusive as possible. For example, a skilled landscaper with the right tools would probably benefit from up-selling additional property maintenance services (i.e. – pressure washing, remodeling/renovating, painting etc.) to his existing client base. Just as it is important to diversify offerings, it is also wise to begin funneling your revenue into stable investments such as precious metals and in-demand retail items that can be resold for profit.
Launch Effective Advertising Campaigns to Increase Business Profits
Even if your services are already in high demand, you can launch aggressive advertising campaigns at the first sign of an upcoming recession in order to compensate for the number of clients that you may lose due to economic turmoil. Regardless of the global economic state, success has not eluded Fortune 500 companies that occupy our television sets with advertisements on a regular basis, because the general public will always be susceptible to effective marketing techniques as long as they have even a little bit of money to spend. And during a recession when the competition is cutting costs, if you can come up with an effective advertising campaign you can step into the void and gain market share for your small business. Then when the recession ends, you will have gained on your competitors that didn’t advertise. Remember, in a recession it is even more important that your ad campaigns are effective and measurable using things like coupons, or tracking numbers so you know how effective your ad dollars are. During a recession the buying triggers may be different than during a boom. Keeping up with the latest and greatest is less important, saving, efficiency and necessity are more important. But interestingly, relaxation and escape are also big sellers when recession stress is high.
Boost Small Business Profits with the Latest Technology
While purchasing the most powerful software/hardware available can be costly, the initial investment can be worth it, if it gives you a clear edge on the competition. Aside from giving you a more competitive stance, being able to automate/simplify tasks through the use of computer technology may allow you to boost productivity and lower payroll costs thus improving your small business profits. For instance, PSA Software allows you to compare possible new employees as well as manage projects and current employees.”
Some of the greatest fortunes of the last century were begun during the Great Depression… the key is to be alert to the opportunities and not paralyzed by fear.
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