Deflationary Forces- On March 4th 2009 the New York Times ran an article entitled, "Theater Chain Begins Recession Special: $1 Popcorn and Sodas" talking about Carmike Cinemas instituting their own "stimulus plan". In an effort to help flagging weekday sales the theater chain is cutting those outrageous concession stand prices. Normally during tough times people will cut back on discretionary spending perhaps opting for a night at home with Netflix rather than a night out at the theater.  And this is what seems to be happening during weekday nights. However, during  weekends quite the opposite is happening. It seems that receipts on weekends are actually up 17% so far in 2009 over … [Read more...]