What Is Price Stickiness? Price stickiness, aka. "Sticky prices" are prices that tend not to change very quickly.  So, despite costs (or demand) going up, a business with "sticky prices" may not raise its prices for an extended period of time. In other words, sticky prices tend to change slowly despite changing underlying factors. Sticky prices are a key component of Macroeconomic theory. Why wouldn't a business raise prices if its costs are going up? You would think that most products and services would respond to the laws of supply and demand, i.e., when demand goes up, prices quickly follow. Or, when underlying costs rise a business would automatically raise its own prices to maintain … [Read more...]