To understand the reverse wealth effect first we must understand the economic concept of the "Wealth Effect".  According to Economics Help the "Wealth Effect" occurs as "Rising personal wealth has a positive effect on consumer spending". In other words, when people feel richer they spend more. The Impact of Increasing Wealth As people feel richer they: Are more willing to spend, borrow and take risks. Re-mortgage and withdraw equity. Invest more resulting in even higher income from dividends, rent, or interest. During a period of rising wealth, we may see a fall in the savings ratio (i.e. they spend more and save less because they feel confident in their income stream). … [Read more...]